What Are Three Way BackLinks And Are They Useful?

Let’s say you have two sites and you want to each site to link to each other.
If you create a backlink to site A to site B and then link site B to Site A (so each site links to each other) you might think your  job is done.  You have one link going from each site to the other, so that’s one link each right?
Well, technically yes, but you may be disappointed by your results with this approach.

This is called reciprocal linking and generally your backlinks created this way will be devalued in the search engines compared with a traditional one way link (which is site A linking to site B but site B NOT linking to site A in the example above).
Google and other search engines don’t value reciprocal links as much as a regular link (because it is easy for Internet Marketers to “game”), so in general while you will get some value out of doing it, you would be better spent in getting one way backlinks if you can.
Another popular concept (and the subject of this article) is three way backlinks which is kind of cool.  That’s where site A links to site B and site B links to site C and site C links to site A.

Why do this?
Well, each site gets a one way backlink and Google still see these links as valuable, meaning you are getting great value out of your links.

Why does Google see them as valuable?
Well the trick here is we are NOT doing reciprocal linking.  If you look carefully at the structure you will see each site links to only another site but that site does not link back to the site linking to it (instead it links to another site).
Sounds confusing, but effectively this gives you a way to get powerful backlinks without getting canned by Google for reciprocal linking.
Pretty neat!
So if you have three sites you are looking to link to, consider using the link structure mentioned above.
Another thing to consider is internal linking.   Use this technique to link multiple pages on a single website.
e.g. Say you have three pages on your website and you want page 1 to rank well for the term “big black truck” and page 2 to rank well for the term “chevy car” and page 3 to rank well for “tonka trucks”.
Firstly, you would make sure that page 1 had content that was all about a big black truck and page 2 was about a chevy car and page 3 was about tonka trucks.
But then you would link page 1 to page 2 using the anchor text “chevy car” and page 2 you would link to page 3 using the anchor text “tonka trucks” and then link page 3 to page 1 using anchor text “big black truck”.

What do we achieve here?
Using the power of internal linking we have created a link using relevant anchor text to 3 pages on your site.  Each page will pass on link juice (the power of a backlink) to the relevant page it links to.  How awesome is that?  And no reciprocal links are required.
So the technique is equally useful to your internal pages as it is to different websites.
For best results use this on three different sites as mentioned early in this article.
And one final thing.  Do NOT LISTEN to those nay-sayers who suggest 3 way backlinking is dead or that it no longer works.
NOTHING COULD BE FURTHER FROM THE TRUTH!
The fact is, those guys are doing other things wrong probably with their lack of quality content, or not using correct anchor text, etc.
So do we like 3 way backlinks??
You bet we do and so should you!!!
Three way backlinks work, and work really, really well, so if you want a technique that just plain works and it easy to do, use this technique today.