Friday, November 4, 2011

Using SEO for E-Commerce Sites

SEO is pretty simple to apply, especially for those sites that are produced with e-commerce in mind. Plenty of people believe in error that it is hard to properly apply SEO to an e-commerce website. But, this is not the case because there is no difference. When you get into the practice of starting the basics of SEO on your site and discover that it works just fine, there will be no turning back for you. In this article, we will look at ways in which you can use certain SEO techniques to bring traffic to your website for no cost at all.
Keep in mind that when you introduce the process of SEO to your website you should consistently use it and not stop. Also, this is what you should consider even before you start putting SEO keywords on your website. Many people might not want to believe it , but you have to use SEO more than one time for it to work. You have to continue working at keeping your site’s high ranking, even once you have landed on the front page. This is especially true for e-commerce websites because of the competition. You must ensure that each time you make a step, you look to see how your rankings have gone up. See to it that your site’s being maintained on the same position.
If you have loads of website pages on your site, then see which one of your e-commerce pages are a necessity. By concentrating on certain pages, you will be able to increase the Page Rank value for those particular pages only. So in order to exclude the other pages from getting indexed in the search engines, you should add a Robot.txt to those pages. Basically, this indicates to the search engine spiders that they do not have to crawl these pages. By doing this, you’ll automatically increase the overall value of the pages that you don’t have the Robots.txt on.
Do not forget that the title tags for your website are very powerful because this what will be shown in the search engine results. So guarantee that your title tags will have the right target keywords. Everything that is on your website should have a part in helping to apply SEO to your website. But, the title tags are of the utmost importance. A few e-commerce websites only put the company name in the title tag, which is the wrong thing to do. The title tags will give you a sensational way to boost your search engine rank for your specific keywords.
It is no different getting your e-commerce website ready for the search engines than for other websites. When you begin using some of these tips to your advantage, you will see wonderful changes in terms of your website’s rank. Don’t expect instant changes. But, if you keep chugging along with it, you will witness positive results due to everything that you have put into it.

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